Eleven Radio One Markets Across the Country Use the Airwaves to Make a Difference Through National Radio Cares for St. Jude Kids® Radio Event on April 5
GRAMMY®-award winning artist Yolanda Adams, award-winning artist James Fortune and others lend their voices to the annual event
MEMPHIS, Tenn. (Mar. 28, 2012) – Eleven participating Radio One, Inc. affiliate markets will ask their loyal listeners to help St. Jude Children’s Research Hospital® provide the best care to the world’s sickest children at no cost to their family through the annual Radio Cares for St. Jude Kids® radio event on April 5. The national, all-day event featuring the Yolanda Adams Morning Show will broadcast in the following markets: Atlanta, Ga; Charlotte and Raleigh Durham, N.C.; Cleveland and Cincinnati, Ohio; Detroit, Mich; Philadelphia, Pa; Washington, D.C.; Houston, Texas; Indianapolis, Ind. and Richmond, Va. Award-winning artists Yolanda Adams and James Fortune will lend their support to the event in Houston. Listeners can donate and learn more at www.radiocaresforstjude.org.
The Radio Cares event highlights St. Jude patient stories, story song vignettes and exciting radio promotions. Four-year-old Kennedi is just one of the tens of thousands of children who benefit from the cutting-edge research and treatment at St. Jude. Last summer, her parents were alarmed to learn that Kennedi suffered from acute lymphoblastic leukemia, the most common form of childhood cancer, and was referred to St. Jude where she was placed on a two-and-a-half year treatment plan. Within two weeks, her cancer was in remission and today, because of St. Jude, Kennedi lives a happy, healthy life and her family will never receive a bill. Her mother said, “Whenever she sees the St. Jude logo, she says ‘There’s my doctor!’ We trust the doctors here, and know Kennedi is at the best place possible.” Listeners can tune and hear heart-warming stories like Kennedi’s
on April 5.
This year Radio One and its 11 affiliate markets are helping St. Jude celebrate 50 years of finding cures and saving children. It costs $1.7 million daily to run St. Jude and 75 percent of the operating costs are paid by public contributions through programs like Radio Cares for St. Jude Kids.
The participating 11 Radio One, Inc. affiliate markets represent a variety of formats for the annual event. Radio One is the largest radio broadcasting operation primarily targeting African-American and urban listeners. Since 2002, Radio Cares for St. Jude Kids has generated more than $14 million for St. Jude.
When St. Jude opened its doors 50 years ago, it was the first fully integrated children’s hospital in the South. African-American and white patients were treated in the same rooms; they dined together; and bathroom facilities were integrated. St. Jude was the first to develop a cure for sickle cell disease with a bone marrow transplant and has one of the largest pediatric sickle cell programs in the country, treating about 800 children a year. In addition, St. Jude shares these discoveries with doctors everywhere.
About St. Jude Children’s Research Hospital:
Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.
About Radio One:
Radio One, Inc. (http://www.radio-one.com) is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies, currently owning or operating 53 broadcast stations located in 15 urban markets in the United States. As a part of its core broadcasting business, Radio One operates syndicated programming including the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, CoCo Brother Live, CoCo Brother's "Spirit" program, Bishop T.D. Jakes' "Empowering Moments", the Reverend Al Sharpton Show, and the Warren Ballentine Show. The Company also owns a controlling interest in Reach Media, Inc. (http://www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner. Beyond its core radio broadcasting business, Radio One owns Interactive One (http://www.interactiveone.com), an online platform serving the African-American community through social content, news, information, and entertainment, which operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful, Community Connect Inc. (http://www.communityconnect.com), an online social networking company, which operates a number of branded websites, including BlackPlanet, MiGente, and Asian Avenue. In addition, the Company owns a controlling interest in TV One, LLC (http://www.tvoneonline.com), a cable/satellite network programming primarily to African-Americans.
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